Week 10 EOC - Guido Heffels

Guido Heffels is the Chief Creative Officer and co-founder of the German company, Heimat Webeagentur. His company has been recognized globally and he has won many awards throughout his career. "In the second year of its existence, the advertising agency established at the end of 1999 was named Newcomer Agency of the Year." http://advertising.newyorkfestivals.com/jury/executive/439/  Heimat won the AME Silver Medallion for 2016 (Advertising and Marketing Effectiveness) for representing the brand Hornbach. http://www.ameawards.com/winners/2016/pieces.php?iid=499291&pid=1 He has taken his company to the top in Germany. "Heimat is one of the country's leading agencies, with monumental wins at this year's German 2014 ADC Awards amounting to 27 medals, including 5 gold and one Grand Prix. It was also named "Agency of the Year 2013" by Werben & Verkaufen, "Independent Agency of the Year" at Eurobest 2013 and "Best in Show" at the Advertising Effectiveness Awards 2014." http://creativepool.com/magazine/news/tbwa-worldwide-acquire-heimat-germanys-agency-of-the-year.2967 The latest ad he did stirred up some interesting conversations. It’s a commercial for Hornbach, presenting the struggle of a DIY project, although the delivery is a little unconventional. A naked man appears on a summit, ready to take on his project. "Created by agency Heimat, which has done lots of quirky work for Hornbach over the years, the ad seeks to convey all the emotions one feels when undertaking a DIY project. Our man—who is preparing to dig his own pond—first appears on a summit, ready to take on the world as the wind whistles through his hair (and his liberated genitals). His tip forward is a metaphor for reality, where he lifts a pickaxe into the air and heaves it decisively into the ground." http://www.adweek.com/creativity/nothing-says-home-improvement-quite-naked-man-tumbling-through-wilderness-174000/ I love how he depicted the liberation of being able to take on any project. Heffels conveys his message in a way that many people can relate to, which is why I believe his company has been so successful.