Week 8 EOC: Oscars vs Superbowl

There are a few noticeable similarities between the commercials played during the Oscars and the Super Bowl. Aside from being creatively political, in my opinion, all the commercials played during both events had a deeper meaning than just advertising their product. Each commercial delivered an impact, based on current events, all with one theme; unity. If their goal was to inspire people to come together, I would say most companies nailed it. From the 84 Lumber's moving story of immigrants coming to America played during Halftime, to Cadillac's "We can be one" ad played during the Oscars, most of the messages were the same. "We've had the privilege to carry a century of humanity. But maybe what we carry isn’t just people, it's an idea: that while we're not the same, we can be one. All it takes is the willingness to dare. #DareGreatly" www.cadillac.com  https://www.youtube.com/watch?v=TkOZ2dxA1OM Some commercials empowered women, such as the GE commercial featuring the First female to win the National Medal of Science in Engineering, Millie Dresselhaus. "GE reveals that their goal is to have 20,000 women in tech roles by 2020 and showcases some of the women in its company." http://www.popsugar.com/tech/GE-Millie-Dresselhaus-Scientist-Commercial-2017-43232611 This aired conveniently before National Women's Day, where thousands of women plan to protest again for the #BeBoldForChange campaign. The differences in my opinion between the commercials played during the Super Bowl and the Oscars are Bud Lite vs Stella, respectively. I believe the assumption is that most middle class people watching the Super Bowl prefer to drink Bud Lite because it's inexpensive and tolerable. Therefore most of the commercials targeted that demographic, from women cleaning house to Yellow Tail wine, which is typically very cheap and available everywhere. Stella, on the other hand, is viewed as more sophisticated, more expensive and less accessible. I'm not trying to say that those who watched the Oscars are considered upper class, but the Oscars are meant for dressing in your flashiest outfits, drinking champagne (or expensive beer) and celebrating fame and fortune. My favorite commercial aired is the Rolex Commercial that commemorates the art of film-making and celebrates the history of the brand in film. "In the art of film-making, it’s the smallest details that bring a world to life. Only when every detail is just right can the audience be truly immersed. Rolex is proud to recognize the art and craft of film-making, and to have played a part in some of cinema’s most iconic moments." https://www.youtube.com/watch?v=hDcAhtd8IXg Overall I enjoyed all of the commercials aired between both events and appreciate the messages they were delivering.