Week 3: EOC Ethics in Tobacco

  

• Scene – This ad appears to take place in some sort of club. Maybe a supper club, maybe a lounge. It portrays vintage class, there's a beautiful woman in an elegant dress smoking a camel cigarette. Maybe she's the singer since there is a microphone, maybe she's trying to tempt the singer by flirtatiously stroking the pianist's pinky. Either way this ad depicts the sexual appeal of a sophisticated woman smoking.  
• Setting – This ad makes me think of old Vegas. The sultry singer, the high-class piano man. It's insinuating pleasure, whether you're the guest enjoying a night out, sipping on a cocktail, being charmed by world class entertainment or you're the seductress, playfully toying with the idea of an affair.   
• This ad definitely appeals to men, however I believe it appeals to woman as well. What woman doesn’t want to be a smoldering temptress? Women want to be wanted, to be perceived oozing class and good taste. This ad empowers women to believing that because she is smoking a Camel, she can get any guy she wants. On the flip side, men should admire a woman smoking a camel because she has immaculate taste.   
• From her point of view, maybe the cigarette makes her feel sexy. In vintage films, a woman smoking was seen as cool, independent, sophisticated. Maybe his point of view is that a good looking woman smoking indicates she's a little wild, up for anything.   
• Goals – I think the goal is pretty simple. You're getting pleasure from physically smoking the cigarette and you're appealing to the audience by being a sexy female smoking.  
• One is to assume that Camel is the cigarette of choice and that by smoking camel you can get the attention of men. He seems pretty intrigued in this picture, his direct line of sight looks to be either staring at her cigarette or her chest. He doesn’t have eye contact with her, but she has eye contact with the audience meaning she knows what she's doing.  
• The only conflict would be the circumstances. Maybe he's married...maybe he doesn’t care. Maybe she has obligations but because she's smoking a camel, she's letting go of her inhibitions. The flirtatious touch seems to imply that she is interested in him, but who's to say he's interested in her?  
• The outcome I believe is a success. This ad is clearly depicting a typical advantageous situation, all because of smoking a camel.