Obviously they aren't referring to the vodka going down. Her face looks like she's being forced against her will and he looks like he's enjoying her struggle. Depicting a rape is not only unethical but a real life issue with women in any bar scene. Predators lurk around every corner looking for susceptible victims and maybe Belvedere is partially to blame.
This one especially pisses me off because I am a fitness advocate and have personally been subject to sexist remarks in the gym. First of all, men aren't the only ones who belong in the gym. This ad is unethical because it objectifies women and further condones men feeling like they can treat women poorly.
This ad is unethical because it is using sex to promote its product. Although subliminal messages do exist in advertising, this ad shows a girl only gets the ring if she opens her legs. That is a pretty blatant depiction of a chauvinistic pig. Women see this ad and think the only way they will get the guy is if she sleeps with him. Personally, I think this ad is disrespectful and immoral.
No comments:
Post a Comment