My favorite commercial in Super Bowl 51 was by far the Mr. Clean commercial! I love the message that a woman loves a man who cleans, and it's also showing what Mr. Clean can do! I believe that women reacted strongly to this ad (I was watching it at a bar and mostly women commented on it) but it could also evoke some reaction from the men. After all, I know a lot of men who can appreciate Magic Mike and Justin Timberlake...just setting the bar. "In the 30-second commercial, created by Leo Burnett [Toronto], a woman notices a mess on her stove top and gets sad. Thankfully, an animated Mr. Clean appears, accompanied by seductive music. The camera pans up his digital body. He's wearing skintight white, rippling with muscles, and armed with cleaning supplies. Oh, and he's bald, of course. With a sly smirk, he wrings a sponge, slams down his bucket of cleaners, and dances like Justin Timberlake while cleaning her kitchen, bathroom, and living room. She watches as he bumps and grinds. And cleans." http://www.forbes.com/sites/susannahbreslin/2017/01/29/mr-clean-sexes-up-pgs-super-bowl-ad/#3a5e79e24744 This is the first Super Bowl ad by Mr. Clean, but the timing couldn’t be more perfect. "Mr. Clean's brand going back to the 1950s was about a genie-in-a-bottle helping women with chores. But the growing possibility of men shouldering the cleaning burden, particularly among millennials, makes the idea of that mythical figure morphing into a real guy more believable now." http://adage.com/article/special-report-super-bowl/spot-mr-clean-sexy-p-g-bets-bigger-icon/307701/ I can personally say that I get upset when my partner leaves a mess and doesn't help me clean. I definitely relate to the woman in this commercial. Its discouraging to see a messy house and have the burden of cleaning it all by yourself. "P&G exec Martin Hettich said the commercial was targeted at couples and takes aim at how they divide up household chores. 'There’s a clear disconnect between what men say they’re doing and what they’re actually doing,' Hettich said, citing an internal study of heterosexual couples that found only 17 percent of households equally shared chore responsibilities, despite the fact that most men thought they did half the chores. Perhaps if men pitched in, women would have more time for... other activities. In fact, a 2015 study from the University of Alberta found that heterosexual couples had better and more frequent sex when men chipped in with the chores." http://www.huffingtonpost.com/entry/mr-clean-super-bowl-commercial-sexy_us_588ae3b8e4b0303c0752f4b5 How this ad affects us? Well that last quote basically sums it up.
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