The Big Idea

The Big IDEA! My big idea to launch the Lexus RC F to the top of the world is to redefine luxury and freedom. Most of the time, feeling the rush of freedom isn't luxurious. For a personal example, going 120 MPH on my Suzuki GSXR 600 on the open road is the ultimate feeling of freedom. "Top speed for a Suzuki GSXR 600 is 180 MPH" http://www.topspeed.com/motorcycles/motorcycle-reviews/suzuki/2015-2017-suzuki-gsx-r600-ar166115.html Jumping out of an airplane at 13,000 ft. is another example of freedom. "In stable, belly-to-earth position, terminal velocity is about 120 mph. Stable freefall head down position has a terminal speed of around 150–180 mph. Further minimization of drag by streamlining the body allows for speeds in the vicinity of 300 mph." https://www.google.com/#q=terminal+velocity+of+a+skydiver&*&spf=112  Flying down a race track in a Lamborghini Aventador at 200 MPH is freedom. "The Lamborghini Aventador can reach a speed of 220 mph, and go from 0 to 60 in 2.9 secs." http://www.cbsnews.com/pictures/top-10-fastest-cars-in-the-world/  All of those are either messy, scary or expensive. You aren't going to jump on a GSXR in red bottoms. However, in the Lexus RC F, you have the option to enjoy the luxury associated with the Lexus brand, but also have the option to open it up and really let your hair down. Freedom is meant to be enjoyed. I believe the RC F definitely exemplifies what it means to feel freedom. To attract customers, I will definitely hold races to demonstrate the power of the RC F. http://www.whatcar.com/news/bmw-m4-vs-lexus-rcf/  I plan to promote the feeling of freedom, bring the car to fabulous events such as the Oscars, and host a giveaway at Fashion Show Mall. https://www.thefashionshow.com/en/shopping/sales.html What will set us apart from the rest? With all the promotions going on, the hype of the car from events, races and ads, and the customer service people love, I believe we will prove to be the better brand.