Promotion

This ad will run in magazines such as Fortune, Forbes, Robb Report, Modern Luxury, etc. and also be a flier that gets sent out to potential buyers.

Analysis of Project in the Real World

If this was a real life ad, I believe it would reach a big market. In this market would be people interested in luxury cars, fast cars, iconic cars, quality cars, long lasting cars, etc. I believe the slogan speaks to all these people. In comparison to the actual Lexus website advertising, they offer a lot of different finance options, which is something I forgot to mention. "For many, Lexus ownership is the ultimate satisfaction. If you love the freedom of owning your vehicle with no mileage or length-of-use limits, LFS has financing plans to make it happen. On approved credit." https://www.lexusfinancial.com/pub/w/planning_center/financing_options They make it a point to make their information they want to get across accessible. "Lexus is committed to accessibility, diversity and inclusion for all of its guests. We believe everyone should be able to visit Lexus.com, use our mobile apps, and access our services easily." http://www.lexus.com/accessibility Currently, Lexus has the Command Performance Sales Event going on until March 31st. This sales event offers 1.9% APR for financing up to 72 months on the 2017 RC F. http://www.lexus.com/offers That is not a bad deal! They also offer a College Graduate Program! "Congratulations, college grad! You've earned your degree and now are ready to take on the world. We want to help you get started in a new or L/Certified vehicle. If you've obtained a degree within the last two years or will graduate within the next six months, you may qualify for the Lexus College Graduate Programs." https://www.lexusfinancial.com/pub/w/planning_center/financing_options/buy/college_graduate_program_buy These are definitely promotions I would offer. I would offer a military discount, college graduate discount and also a discount for anyone who puts down a large amount of cash. Lexus also offers a reward program so loyal customers can redeem their points for dining, entertainment, hotels, and the list goes on. https://secure.drivers.lexus.com/lexusdrivers/rewards-events Lexus takes care of their customers to ensure their business for the future. I would go above and beyond these steps to take care of my customers. Depending on how much someone spends with Lexus, I would reward them. For example, someone who spends $100,000+ I'm giving them a vacation voucher! Also, to ensure my sales team is also happy, I would have an incentive program. For example, whoever sells $50,000 in a month gets two tickets to the show of their choice. The possibilities are endless. Therefore, I believe that in the real world, my ad would not only be effective, but would take Lexus above and beyond.

Creative Content

Story board for my commercial – Opening scene: Aerial view of a Lexus dealership, closing in on one beautiful RC F. The following scenes will be of a gorgeous woman, dressed in a stunning black dress, dripping with diamond jewelry and Christian Louboutin's. She will be walking around the car lot, searching for the car of her dreams. https://media.merchantcircle.com/19081058/Lexus%20of%20Las%20Vegas%20Front%20Picture%20at%20sunset_full.jpeg 

Then from across the lot, like love at first sight, she spots the RC F.  

http://ag-spots-2014.o.auroraobjects.eu/2014/11/21/lexus-rc-f-c102121112014080311_1.jpg 

She makes her way over, fixated on the sheer sexiness of the car, staring as if nothing else in the world exists. She approaches with an intrigued look on her face. She runs a hand over the top of the car, peers in and around the car, then opens the door. At this point in the commercial, everything is in slow motion to drive the point that this is luxurious. She sits down in the car, starts touching the wheel, the seats and the console. You can really see her emotions of satisfaction and amazement. She starts the car. The roar of the engine is so loud it startles her, but you can see its very pleasing. The next scene is of her taking off in the car, speeding away with strands of hair blowing out the window, her hand freely waving goodbye and a cloud of smoke before she vanishes.